Market Share: Demystifying Data - Customer Understanding & Targeted Advertising with GA4
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Join us on May 23rd for the next Market Share event where we'll be bringing some of the biggest names in marketing data to Tramshed Tech, Cardiff to explore the big shake up of Google Analytics and how it'll impact you as a marketing professional. Market Share will host some marketing analytic minds to guide you through the GA4 switch and how to use your data to influence your advertising.
Agenda
Intro: Welcome!
Lightning Talk
Lightning Talk
FREE Pizza & Beer break
Lightning Talk
Q&A + Networking
Who is this event for?
This event is open to all but designed to support founders, entrepreneurs, assistants, and Executives looking to level up their marketing.
The Speakers
Tina Price - Sales Executive at Sky AdSmart
An all-round media professional with over 25 years' experience operating at a senior strategic level across a variety of sectors, Tina now works at Sky Media on AdSmart - Sky's highly targeted data-driven TV Advertising Platform. Sky AdSmart runs across Live TV, Video, on Demand, and Sky's Digital Platforms. This allows businesses of all shapes and sizes to access Sky & Virgin subscribers by selecting audiences and locations that only matter to them and only pay for the ad if it's been seen.
Ryan Harris - Paid Advertising Strategist at Spindogs
Ryan Harris is a paid advertising strategist at digital agency Spindogs. With more than four years of experience in the digital makreting industry, Ryan's area of expertise includes PPC and other forms of paid advertising. He is the primary consultant for Google Analytics 4, and offering set up and configuration and training services to clients.